Business Model and

Market Access Strategy

Do you need a market access strategy that aligns with your technology and pricing goals?

Early-stage companies often face unique challenges in defining a viable business model and securing a competitive edge. I offer data-driven insights and strategic guidance to help founders establish clear, market-ready business models.


  • Technology Fit Assessment: I provide deep insights on technology choices across DPI, pMDI, SMI, and smart nebulizer platforms, ensuring start-ups select devices best suited for their therapeutic goals and patient population needs.


  • Market Access and Reimbursement Strategy: Drawing on experience with market dynamics and reimbursement pathways, I develop tailored pricing and reimbursement strategies, enabling companies to position their products competitively while maximizing revenue potential.


  • Business Case Development for Combination Products: I help define the value proposition and potential market impact for combination products, presenting compelling business cases that resonate with investors and partners alike.